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843-614-7279 | tombdugan@gmail.com |
Work
I've launched products that have helped families better protect themselves from the unexpected, enabled people to improve their healthcare outcomes, and have given small businesses the capital to strategically expand their business.
Below are a subset of big wins where identifying and solving a meaningful customer challenge drove powerful business results.
Lending Platform Transformation
Problem: Sales & Underwriting constrained by legacy tech unable to scale growth through automation or expand in to new channels.
Solution: Multi-phased digital transformation of the Loan Origination solution built on top of a powerful sales and CRM platform.
Outcome: Successful multi-phase launch that has driven $2B+ in loan originations, double digit improvement in efficiency, and enabled a wave of future automation to further scale business growth.
Strategic Channel Expansion
Problem: Direct marketing channels successful but costly, needed to expand at lower customer acquisition cost than traditional approach.
Solution: Expand into strategic marketing channels using new technical integrations and digital customer experiences.
Outcome: 20% growth in monthly lending volume at significantly lower customer acquisition cost.
Building a Product Team
Problem: 'Custom build' approach causing product to fall behind market. Needed new approach, but lacked experienced talent.
Solution: Dynamic strategy to rapidly build product management team from the ground up, infusing seasoned product professionals with high potential in-house talent.
Outcome: Expanded team from four product managers to high performing team of 30 comprising Directors, Product Managers, and Product Owners running a market driven product model that yielded strong business results.
Market Driven Product Operating Model
Problem: 'Custom build' approach causing product to fall behind market needs; technology becoming increasingly costly to manage.
Solution: Transform product management to a 'market driven' approach with clear strategy, product discovery techniques, human centered design, agile methodologies and multi-faceted voice of the customer programs.
Outcome: Annual growth of ~30% and doubling of annual revenue within 3 years.
Adapted from the book Empowered: Ordinary People, Extraordinary Products by Marty Cagan & Chris Jones